index
  • YOUTH PREVENTION

  • Protect Youth. Support Harm Reduction

  • A fact based approach to youth prevention and responsible industry practices.
Latest Statistics Icon

Latest Statistics

Why Youth Vape Icon

Why Youth Vape?

  • Peer pressure and social influence
  • Stress relief or coping mechanism
  • Curiosity and experimentation
What works Icon

What works?

  • Education through schools and community programs
  • Limiting youth-oriented branding
  • Support for youth cessation programs
  • Age-gated marketing and retail packages

Industry Best Practices

  • Age-gated websites and content - Ensure websites and social media pages are age-restricted and monitored for compliance.
  • Responsible marketing standards - Avoid youth-oriented imagery, language, and influencers in advertising and packaging, while ensuring proper health warnings are clearly displayed in accordance with Health Canada Regulations.
  • Strict age verification protocols - Use reliable ID checks for in-store and online purchases to prevent underage access.
  • Support public education campaigns - Collaborate with health organizations to promote awareness about youth vaping risks.
  • Track and prevent straw purchases - Monitor bulk purchases or suspicious buying patterns that may indicate adult-to-youth reselling.

Youth Vaping Educational Resources

Health Canada
Health Canada
CLICK HERE TO ACCESS
CAMH
Centre for Addiction and Mental Health
CLICK HERE TO ACCESS