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The CVA is calling on Health Canada to add tobacco harm reduction messaging to cigarette packaging and inserts, warning that widespread misinformation is leaving millions of Canadian smokers in the dark about a less harmful alternative to smoking. 

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During National Non-Smoking Week, the Canadian Vaping Association is calling on policymakers, public health leaders, and Canadians to recognize vaping as an important harm reduction tool in reducing smoking rates and advancing Canada’s goal of achieving a smoking prevalence of less than 5% by 2035. 

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